The #1 question I hear as an online marketing expert is "how do I convert my followers into clients?"
It's a GREAT question to ask because as a business owner, you want to make sure you are focusing on and producing conversions in your business. Knowing how to convert the followers you have is a key part of that.
Today I want to talk to you all about how to convert your followers into clients so that you make some sales in your business!
Tip #1: Get to know them
First things first, I want you to get to know your followers as best you can. This means engaging with them! Follow them, read their posts, like their posts, comment on them, find out what they care about, what they are asking, and what they want to know.
Tip #2: Give them value
Once you've learned who they are and what they want you can start to speak their language and give them value based on what they need and what you offer. Giving value will build a connection and relationship with them causing them to know, like and trust you.
Tip #3: Give them an invitation
Once you've given them value it's time to make an invitation, or in business terms "ask for the sale". Not enough business owners ask for the sale on their social media platforms and I want to share with you why that's a big no-no. I want you to think about the last time you went to a restaurant. How would you have felt if after walking in nobody ever offered you anything? You'd probably be thinking "I came here to be served, to be offered something, why is nobody offering me anything?" It's the same thing with your business. People choose to follow you knowing you are a business and at some point they will expect you to make an invitation. Don't miss out on people who want to work with you, invite them to work with you, then you empower them to make the decision.
I truly believe that these three tips will help you engage and convert your followers. Be willing to spend time with them, give to them and invite them. I promise you will see results.