So many entrepreneurs spend so much time creating new content, however, not many spend enough time promoting it. If you're spending a lot of time creating your content, why not leverage it as much as possible?
Content is absolutely KEY when it comes to engaging and converting followers, but knowing how to use is effectively is what will really transform your business!
That's why today, I want to share 3 tips with you on how to maximize your content!
Tip 1: Promote each piece of content 3+ times
An easy rule of thumb to follow is to promote each piece of content a minimum of 3 times. For example, plan to share your new blog post 3 different times throughout the week to maximize the number of eyes on the content.
Tip 2: Promote each piece of content across all channels
The next easy rule to follow is to promote each piece of content across all channels. When I say all channels, I mean all channels. That includes all of your social media platforms and your email list. The more channels and times you promote the more you'll beat the algorithms and share your value in front of more eyes.
Tip 3: Share your content in different methods
Lastly, leverage each piece of content by sharing it through different methods. For example, this blog post is also going to become a shortened social media post, a live video and an email to my subscribers!
The key isn't to create a lot of content, it's to create GREAT content and then use strategy to share it and promote it well.
Don't focus on creating more content, focus on creating the content you have more!