How to Successfully Pivot Your Business

Have you ever found yourself dreaming about a different business than the one you have now?

Maybe you started a business and took on any client and any work just to make money and now you find yourself buried in a business that you simply do not love.

I always say that you didn’t leave a job you hate to create a business you hate, so let’s fix that.

In case you don’t know my story, I built 3 succesful businesses in the past 5 years. Each one was completely different from the last one so it’s safe to say that I know a think or two about how to pivot.

I have not only done this for myself, but I have helped my clients do it too.

Often times, women come to me with a business and when we dive into their vision we realize that the vision they have does not align with the business they are running. That’s where the work of pivoting comes in and gets carried out.

In today’s blog, I’m going to share how to successfully pivot your business if you find yourself in the same exact boat.

Tip 1: Go back to your vision

I’m guessing you had a vision for the business you wanted to build at the start, and then you strayed away from it. The first thing I want you to do is go back to the drawing board and to the heart of your vision. What is it that you want in business? In life? What do you want to spend your days doing? What do your clients look like? What do you want to accomplish? Go back to your vision and get clarity around it.

Tip 2: Create a business model that aligns with your vision

Often times, people end up running a business they don’t enjoy because they didn’t set a clear business model for what they do, what they offer, etc. In other words, there were no clear expectations in business and with clients. In the beginning it’s easy to say yes to everything due to the fear of not succeeding, but saying yes to everything is not the way to succeed. Use your vision to create a business model that is going to work for you and your clients.

Tip 3: Decide on a date for the pivot

The hard part is making the transition. When should you do it? Should you do it abruptly or slowly? I believe it’s about finding what works for you. There might be a period where you transition slowly and then make the full jump. The important part is deciding when you will start your new business model and stop taking clients for the old one (while perhaps keeping some clients). Make the commitment to pivot.

Tip 4: Announce your pivot

Here’s where I see a lot of business owners get overwhelmed. They get scared about announcing their pivot. What will people think? What will clients think? What will happen? Here’s the reality, your pivot is EXCITING! It’s exciting because you are going to go after your dream and those who truly care about you will be excited for you! Make your pivot an exciting announcement! Your clients will be excited for you because now you will serve in a bigger and better capacity due to stepping into what truly lights you up!

Tip 5: GO FOR IT!

The most important part is giving yourself the permission to go for it. You don’t need anyone’s permission but your own. You’ve got this <3